Beach towel HUGO
Take Missoni's stylish and iconic design to the beach with this Hugo beach towel. Made from 100% cotton and featuring the signature zigzag pattern in vibrant colours, make this beach towel a real eye-catcher. The luxuriously soft surface is perfect for resting by the pool or drying off after a dip in the sea.
Missoni is a luxury lifestyle brand founded in 1953 by Ottavio and Rosita Missoni.
A promoter of a lively and optimistic look - where the use of colour and geometrical patterns convey an unmistakable style found in a wide range of products and projects, including the RTW collections for men and women, sportswear, beachwear, textile and leather accessories, in addition to home furniture - today Missoni interprets the human values of sustainability, inclusiveness and respect for diversity that were ingrained in the company by the founders of the brand.
Art and expertise are inextricably linked in the Missoni world, in which creativity and design unite with the undisputed pursuit of artisan experimentation that reaches its peak in the development and application of the most sophisticated techniques in the world of knitwear. To achieve the highest results in this sector and support the creativity of its team, Missoni recently restarted the original factory at Sumirago; it is flanked by a new production area that focuses on shuttle-woven fabrics.
Since June 2018 the Missoni family has been joined in its development of the company by private equity fund Fondo Strategico Italiano, which has set in motion a gradual managerialisation process that translates the original mission of Ottavio and Rosita Missoni in a contemporary way.